For starters, we know the power of automations. The SMS marketing strategy of weaving text messages into automated workflows is our favorite best practice. Add an SMS layer into marketing automations Sending irrelevant or ill-timed messages can affect your campaign goals and lead to higher opt-out rates, not to mention a tarnished brand reputation. Deliver your messages during the hours that people are typically awake-and not too early or too late-to avoid aggravating anyone. Many people have their text message notifications enabled. Personalization also involves sending an SMS at the right time. Send pertinent messages based on such aspects as the subscriber’s location or previous purchases to build and maintain relationships with your subscribers. Use the subscriber’s first name if possible. Visit by midnight to snag clearance items before they’re gone.Ī great SMS marketing tool will allow you to incorporate segmentation and therefore target your contacts the same ways that many marketers do with email.Answer our survey for a chance to win prizes!.
SMS marketing software can help you nail your text marketing strategy in several ways. Father Sons includes an unsubscribe link in its SMS 2.